Arguably Northwestern's most well-known campaign, Smart Dillo is run in the weeks leading up to the school's annual music festival, Dillo Day, as a reminder to concertgoers of the role and responsibility they play in creating and maintaining a safe community and enjoyable experience for everyone throughout the day. Over the course of two months, I created over 80 assets for the campaign, including physical, digital, and animated promotional materials that engaged more than 12,000 people. Below you can see mockups, as well as actual photos of some of the physical assets of the campaign.
The full digital campaign can be viewed here: www.northwestern.edu/wellness/hpaw/campaigns/smart-dillo/
Smart Dillo Archway Banner
Smart Dillo Official Poster
Side view of Smart Dillo window vinyls in the Norris Center
Full view of Smart Dillo window vinyls in the Norris Center
Snapshot of Smart Dillo's digital campaign
Rendering of a Smart Dillo stage graphic