During the summer of 2024, I worked with HPAW, Northwestern's Health Promotion And Wellness division, to rebrand their Eight Dimensions of Wellness Campaign for Wildcat Welcome (aka Freshman Orientation Week). Utilizing assets from a previous collaboration, we sought to enliven the campaign, as well as create a postcard that incoming students would actually want to hold onto. We settled on emphasizing natural elements - highlighting the sights of Chicago, while simultaneously bringing out soft, warm colors for the changing of the seasons.
