SIGP BROCHURE

Shortly after starting with Northwestern University's Student Affairs Marketing (SAM) design team in September 2022, I was assigned my first project: a donor brochure for Northwestern's Summer Internship Grant Program (SIGP). The design went through several variations with the client, initially straying from Northwestern branding, instead opting for summery, nature motifs. With more discussion, we eventually coached the client to return to Northwestern branding to better appeal to their intended audience of alumni. In turn, I centered the design around the signature Northwestern "N," utilizing the University's secondary palette to align with our branding, while avoiding excess use of our trademarked purple.